Introduction
In this advanced world, everything is going so fast and forward. There are so many changes and modifications in all fields. For example, earlier when people wanted to know something or require any information related to anything then the person needs to visit the library or go through newspapers and research centers.
But in today’s advanced society, one can get it just through one click on the Internet. Everyone is so found on the Internet or habitual to the internet that the internet is giving all those things, ideas, or even what we search appears on the screen.
Yes, it’s true what we think or what we search on we get exact or somewhere the same output but how this is happening? This is happening through a computer program named SEO. It provides us with all the output which we require while searching.
What is SEO?
SEO is an abbreviation of Search Engine Optimization. SEO is a computer program that works as software, it doesn’t have an application or links. It is software that appears when or which is being used in the background while searching over the Internet.
SEO is very helpful for everyone as it shows the contents which are required by the user. When the user searches for any information or any other content on search engines, (search engines are applications or web-based tools where all the information of the world aside Web is located) the software is being run in the background.
Hence, this background makes a list of it or it can be said as it helps to memorize from all the sites which are being used for content. Later than SEO helps your page to rank at the top.
Three most important pillars or types of SEO
As a building can’t stand without a base, SEO also requires a base of three different pillars to stand which are equally important in their way.
On-page SEO
On-page SEO which is also known as On-site SEO, works is to optimize the different webpage which is being used by the user and make a list of keywords that helps the user to get the best visibility and traffic. Its main practice is to involve the alignment of different elements on the page like its heading, content, title, and keywords. It optimizes the front-end and back-end components to rank at the top and get the new traffic.
Off-page SEO
Off-page SEO is also known as Off-site SEO. As the name suggests it is off-site, it works off the page. The main program or feature of off-page SEO is to optimize the contents outside the webpage or website. It used different tricks to optimize the page outside the site. It is very important in today’s world as users not only search on WWW sites but through different platforms of social media. Social media is one of the examples of off-site SEO. Different tricks or tactics used by Off-page SEO are brand building, PR, link building, and social media.
Technical SEO
Technical SEO is the third and last important pillar of SEO. If sites is having on-page and off-page SEO but technical SEO Is missing then the site can rank lower with less new traffic.
Technical SEO refers to all the websites searched by users in search engines then optimism the server of search engine which helps the engine spider to crawl over the site and index the site which helps the site to rank higher. Using SSL, mobile-friendly sites and with good speed of website need to be checked for best technical SEO.
Conclusion
As all security and safety are important for all the websites, SEO and its three pillars on-site, off-site, and technical SEO is equivalently important. It all helps the website to go through crawlers and shows up only those contents and information which is most searched by the users.
